Opinion: Agencies Still Beat Platforms for Mid-Market Automation
Until self-serve orchestration is truly simple, services wrap will capture the messy middle.
Platform vendors promise drag-and-drop automation. Mid-market companies still buy outcomes: fewer missed leads, faster invoices, cleaner CRM.
That is why AI automation agencies remain relevant. They translate messy processes into reliable agents — and stay on the hook when APIs change.
Platforms will win the long game for standardized workflows. Agencies win the next three years for everything else.