WhatsApp Becomes Default Front Door for AI Support in India
Businesses meet customers where they already chat — with RAG bots that escalate to humans.
India’s messaging-first culture makes WhatsApp the pragmatic channel for AI support. Brands that force users into obscure apps lose.
The best deployments keep humans in the loop for refunds, complaints, and edge cases. Automation handles FAQs and order status at scale.
Meta’s business APIs and local BSPs remain critical infrastructure for this wave.